The Gospel According To Zondervan (Traverse City Record-Eagle)
GRAND RAPIDS ? When Doug Lockhart meets monthly with his employees at the Zondervan publishing house, the highlight is not a list of the company's latest Christian bestsellers or other financial figures....more...Product Placement in the Pews? Microtargeting Meets Megachurches (Knowledge at Wharton)
Church pastors last year had a chance to win a free trip to London and $1,000 cash -- if they mentioned Disney's film "The Chronicles of Narnia" in their sermons. Chrysler, hoping to target affluent African Americans with its new luxury SUV, is sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide. Advertising has begun to seep into churches, according to ...more... |